And … We’re Back.

It’s always been really important to me to make sure that everything we do as a company is authentic, honest and above all else beneficial to the people that we’re associated with, no matter the capacity.

That being said, I felt like it was pretty important to provide an explanation for why we’ve been so “quiet” over the last 9 months in terms of this blog, and our company social media profiles.

The simple answer is that there has be quite a bit of retooling happening behind the scenes – actually a lot.

I knew it was time to make some changes because we kept noticing that nearly every time people would ask us “what we do”, and we responded “marketing”, we were inevitably met with the puzzling question – “What do you market?”

To us, something that seemed so understood was in fact very, very misunderstood.  And considering what we do for a living, if we’re not delivering a clear message, then we’re not doing our job very well.

Let’s answer that question again.  What do we do?

We make your product or service irresistible to the consumer.

Now don’t get it twisted…if your product or service is no good, we won’t be able to make it irresistible to the consumer.  The great news about this is that experience has taught us when to avoid taking on those types of products or services, so we don’t take them on.

Here’s what we’ve been retooling so that we can continue to perfect our craft:

  • New offices in both Tampa and Fort Lauderdale in convenient locations for our clients
  • Some new talented team members that are bringing fresh ideas and perspectives to the table
  • Several exciting new products that we’ll be releasing throughout the rest of 2014
  • Our client base has been retooled to more accurately reflect our focuses and the areas where we know we’re strongest in making our clients’ product or service irresistible to the consumer

What hasn’t changed is our commitment to provide exceptional services to our clients. We’ve still got the same ridiculous almost obsessive focus on quality and results.  And we’re still the same fun people who aren’t afraid to laugh at ourselves.

This has been and still is a huge learning experience, and we wouldn’t trade it for the world.  Jump in with us, we promise it will be a fun ride.