• Pantone's Spring 2013 Colors

Website Design Predictions for 2013 Trends

Knowing what’s hot in website design can make or break your company’s website. It is important to know what trends are in style and how to successfully incorporate those trends into your design. Current trends that are successfully integrated into website design can boost the overall effectiveness and appeal of the site. Here at Exakt Marketing, we have some predictions for the upcoming year’s web design trends:

1. Responsive Design

With smart phones, tablets and other mobile devices making their way into everyone’s hands, business owners need to be aware of how their web presence is presented in mobile form. Responsive design will allow web developers to code and style websites to adjust to various screen sizes and resolutions. Using responsive techniques to control the display of websites on various sized devices will ultimately save business owners money – because web developers will not have to develop individual websites for each device’s needs.

2. Typography

A great amount of tools have surfaced that allow web designers and developers to implement a nearly unlimited amount of fonts in website design. This gives web designers more freedom than ever to design beautiful websites focused around typography, and using type to send a message. There are already a number of sites that successfully use typography to create and support a message, we predict this number will only continue to rise throughout 2013.

3. Colors

While a website’s colors will always vary and depend on the company’s branding, it is an integral part of website design. Pantone has announced their fashion color report for spring of 2013. Below is a screen shot from Pantone.com. If you notice, the first color on the far left is Emerald, the Pantone color of the year 2013. Here at Exakt Marketing, we plan on keeping an eye out for Emerald and the other spring 2013 pantone colors in upcoming web designs throughout the beginning of the year.

Pantone's Spring 2013 Colors

Digital image. Pantone.com. Web. 21 Dec. 2012. <http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4>.

4. Textures

Already a common practice, we predict that in 2013 textures will play a large role in website design. Whether its mimicking a coffee stain on a napkin or the fibers of a corkboard, digital textures are becoming more real. There is a subconscious comfort in seeing texture on a digital surface. Many digital devices are embracing this trend including mobile devices and tablet interfaces. It’s usually the little details that really bring a website to life.

Conclusion: We are looking forward to seeing and setting new trends in 2013! Do you have any comments or ideas for website design trends in 2013?

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