As the popularity of social media continues to skyrocket in 2013, more and more companies are joining in. If you are the owner of a company, a social media presence can be a great opportunity for you to get in touch with customers. Being on social media sites means much more than simply having a page. During my time as a Social Media Marketing Intern at Exakt Marketing, I have learned crucial strategies we use so our clients can harvest the benefits of social media while avoiding social media flops. Here are three strategies that Exakt uses to make our clients’ social media presence blossom:
1. Stay True to You: Every brand, like an individual, is unique with its own personality and tone. This is reflected in a brand’s audience. Something that customers of one company get excited about could seem dull to another company’s audience. We take a strong look at each client’s followers, determine who we are talking to and figure out what would interest them. It is important in social media to be authentic when managing a brand’s personality. For some clients it is appropriate to make jokes or talk about pop culture while others can be more professional. No matter who the client is, knowing who their audience is and what will draw their attention is a must.
2. Make Conversation: Social media is a different experience than traditional media like television or radio because it is inherently interactive. This is why many people enjoy social media; they know that they can avoid advertisements. In order to not seem pushy, we make sure to use a conversational approach with our clients’ customers. We are able to engage customers by providing them with information as well as responding to comments and posts. Making conversation with customers illustrates that the brand is likeable and approachable.
3. Keep It Interesting: If what you posting isn’t interesting, it will get lost in your audience’s news feed. In a worst-case scenario, people who at one time chose to follow your posts would “un-like” and move on. One of the first things I learned at Exakt was to put my posts through a ‘why would I care?’ test before sending them to the Internet. While our clients are on social media to promote their brand, we recognize that it is important not to bombard your audience with ad-like posts. If I know a certain audience is interested in television or music, I can catch their attention through common interests and engage them rather than commanding them to buy a product.
Think your company’s social media could use some revamping? Contact Exakt Marketing and find out exactly what we can do for you!