I don’t know about you, but when it comes to certain things I like to cut corners. I’m always looking for grocery store BOGO’s, sometimes even pairing them with coupon’s (watch out!). I’ll run multiple errands at one time to save gas. I’ll even pick up things around the house in pairs so I can drop them off at once to save time.
As a restaurant owner, keeping up with your company’s online reputation, what your competitors are doing, trends in the marketplace, etc. can be a daunting task. (Remember that “be present” thing I talked about in my last blog post?) But, how in the world are you supposed to fit maintaining and establishing an online presence when you have staff to manage, financials to monitor, maybe even food to cook?? Not to mention the thousands of other things on your to-do list??
These powerful (and free!) tools make it easy to conduct online “intelligence” on your company, your customers, your prospects, or even just for fun. Both of these services monitor the web for words and phrases you’re interested in, and sends you an email every time it finds a new result. Don’t worry, you can set up email preferences so you’ll receive updates as often as you’d like, whether it’s daily, weekly or to update an existing RSS feed.
Want an example of how I’ve used alerts? After college, I moved to Atlanta, GA to start a career, and it didn’t take me long to discover Mellow Mushroom, a local pizza gem. Since 1974, Mellow Mushroom has been baking the most delicious, craveable pizzas on the planet (as noted on their website – and I completely agree!)
When I decided to move to Florida in 2000, there wasn’t a Mellow Mushroom within 200 miles. Once I discovered Google Alerts, I quickly added their name to my alert list to stalk…err–follow… one of my favorite brands. In 2006, a dream of mine came true when I received an alert announcing a new Mellow Mushroom store location… five minutes from my house!
Now, I use Google/Talkwalker alerts to keep up with Mellow Mushroom current news and events, such as “Way Back Wednesday.” In honor of their 40th anniversary, Mellow Mushroom “turned back the clock” and offered items on their menu the same price as they were back in 1974: Cokes were 30 cents, selected beers 75 cents, and a small cheese pizza was priced at a whopping $2.50! How else would I have known about this special event? I guess I could visit my local store everyday… but that might not be the best idea for my waist line.
Intrigued? You should be. A free, time-saving, business booster and information gathering tool… what more could you ask for? Maybe some direction on how to get started, and ideas on what to do with the data you collect? I thought you’d never ask! I’ve put together a handy resource guide that details out how to get sign up for one, or both of these services, along with ideas on how to use the information.
To download, simply enter your details below and the guide will be delivered to your inbox. Or, if you’re already using Google or Talkwalker alerts, let us know how they’re workin’ for ya. Love them? Or, not so much? Tell me about it! Tweet, Facebook us, or comment below!