Tag: social media marketing

You know how they say, “Someone’s always watching.”? Well, that same idiom goes for social media and online marketing. And that person “always watching” is me (along with the rest of Team Exakt)! I wanted to put together a list of my top social media pet peeves so anyone out there who is also watching and perhaps, exploring and evolving can take a step back to look at their brand on social media.

  1. Unresponsive Brands- If you have someone capable of tweeting or scheduling tweets, Screen shot 2013-09-19 at 1.19.43 PMthey should be able to respond or at the very least, throw me a ‘favorite’. Push notifications make Twitter very user friendly! Red Bull Tampa rocks on social media.
  2. Untimely Brand Posts- If I’m checking my social media accounts in the morning (as I always do… morning routines FTW) and I see your happy hour specials at 7 a.m., I’m uninterested. Let’s see those specials 1 hour or less before they start. Like many others, I have a lot going on each day and I’m going to forget about your specials or event postings if they come earlier than your business even opens. Plus, those awesome happy hour specials that you’re posting will get lost in the abyss that is the news feed.
  3. Facebook Links on Twitter- You may have, at one point in time, scratched your head and thought, “My Facebook fans are much different than my Twitter followers.” And you thought right! Connecting your Facebook to Twitter may seem convenient but it is not attractive in the least. Facebook allows you to bare your soul and be as descriptive as possible with your posts while Twitter does not (140 characters or bust, baby). Twitter users are kind of like Jimmy Johns customers, they like it fast. Get your message out there and put a creative brain behind it so it sounds awesome and you can rack up those retweets! I solemnly swear to never click a Facebook link on Twitter, who’s with me??
  4. Automated Direct Messages on Twitter- I truly dread seeing a direct message notification pop up because 80% of the time it’s a spambot telling me how they lost 15 pounds (by the way, I report you!) and the other 20% it’s from an account that has a populated Followers list. Either way, I don’t care about that message and I know there are others who support the idea that this technique of thanking your followers is an annoyance. You know what will really say, “Thank you for following me, we think you’re awesome too!”? An interaction.
  5. Brands Stealing Photos- I know at this point in the Internet’s life, all photos seem “up for grabs” but something just makes me want to hide when I see a brand using a photo that isn’t theirs. First of all, copyrights do still exist. Second, many a time I see these photos they’re not even good quality or they’re in poor taste. Be honest: Did that stolen meme or “someecards” image really sell a bottle of wine at your restaurant the day of posting? I get that for some business owners who are also running their social media, it’s important to get your personality across so your brand doesn’t look dull. I just think there are better ways to accomplish that and social media is after all, a form of restaurant marketing.

I hope that these social media pet peeves have helped you or at the very least entertained you! If you think I’m way off or have a bigger pet peeve to share, let’s tweet about it.

P.S.- Red Bull Tampa Bay did end up bringing Red Bull to the office! Thanks again!

As the popularity of social media continues to skyrocket in 2013, more and more companies are joining in. If you are the owner of a company, a social media presence can be a great opportunity for you to get in touch with customers. Being on social media sites means much more than simply having a page. During my time as a Social Media Marketing Intern at Exakt Marketing, I have learned crucial strategies we use so our clients can harvest the benefits of social media while avoiding social media flops. Here are three strategies that Exakt uses to make our clients’ social media presence blossom:

1.      Stay True to You: Every brand, like an individual, is unique with its own personality and tone. This is reflected in a brand’s audience. Something that customers of one company get excited about could seem dull to another company’s audience. We take a strong look at each client’s followers, determine who we are talking to and figure out what would interest them. It is important in social media to be authentic when managing a brand’s personality. For some clients it is appropriate to make jokes or talk about pop culture while others can be more professional. No matter who the client is, knowing who their audience is and what will draw their attention is a must.

2.      Make Conversation: Social media is a different experience than traditional media like television or radio because it is inherently interactive. This is why many people enjoy social media; they know that they can avoid advertisements. In order to not seem pushy, we make sure to use a conversational approach with our clients’ customers. We are able to engage customers by providing them with information as well as responding to comments and posts. Making conversation with customers illustrates that the brand is likeable and approachable.

3.      Keep It Interesting: If what you posting isn’t interesting, it will get lost in your audience’s news feed. In a worst-case scenario, people who at one time chose to follow your posts would “un-like” and move on. One of the first things I learned at Exakt was to put my posts through a ‘why would I care?’ test before sending them to the Internet. While our clients are on social media to promote their brand, we recognize that it is important not to bombard your audience with ad-like posts. If I know a certain audience is interested in television or music, I can catch their attention through common interests and engage them rather than commanding them to buy a product.

Think your company’s social media could use some revamping? Contact Exakt Marketing and find out exactly what we can do for you!

One thing I love about social media: it’s always changing.  As of January 2013, I have a handful of predictions that I consider to be “unavoidable” this year.  I write this post knowing that tomorrow could be a whole different story in this ever-changing social media world that we live in and I welcome any predictions or feedback you may have in the comments below!

  1.  It’s all about photos. This should come as a shock to no one. We learned early on in 2012 that people wanted to see pictures when photo-based sites like Instagram and Pinterest skyrocketed. It wasn’t long before businesses started to join users on the sites and now, more than ever, it’s important for brands to show rather than tell their story. After all, brands are competing with newsfeeds full of adorable babies and hilarious someecards – you’ve got to up the ante and great creative!
  2. Content is the whole damn castle.  You’ve heard the saying, “Content is king, links are queen and social media is the prince/princess” well, I think this year will be the year of content – not just any content though, engaging content. (Duh, right?) I predict that in 2013, if you’re just posting blogs for SEO purposes, your readers (if any) will begin to smell the BS. In order to stay relevant, you’ll need to first and foremost produce content that is interesting, unique and engaging. The more comments and distribution your blog gets, the more success it will have. The only way to get comments and distribution? Engaging, interesting content. You want that user to come back so don’t give them content that they can find everywhere else.
  3. The fall of Foursquare. Sorry Foursquare, but I’m predicting your extinction in 2013. As someone who was very much a Foursquare advocate a little over a year ago, upgrades to what used to be complementing social networks have stolen your thunder. Why go the extra step to check-in on Foursquare when you can accomplish the same on the sites that some of us check more than our own personal email – Facebook, Instagram. Not to mention, the two mentioned platforms allow for lots of  “likes” and “comments” resulting in one happy ego! Yes, the occasional free shot at the neighborhood bar was nice but you don’t need Foursquare to do that. If you want to offer a check-in special, I suggest going with Yelp. Reward those users who contribute to your online reputation on one of the biggest online review sites. Which leads me to my next point…
  4. All hail the Yelper. In 2013, there is no more hiding from it… Yelp is here and it’s here to stay. Some business owners automatically think Yelp (or any online review site) is nothing more than a forum for people to go complain. But the reality is the majority of Yelp is made up of potential brand advocates. So why wouldn’t you want to tap into that community? Of course, you’ll find the random Yelper here and there that has only left one horrible, awful review but you’ll also find a community full of potential customers and influencers. (Hint: the biggest influencers will have an “Elite” badge on their profile. Impressing them is definitely a great goal to set!) Jennifer recently wrote a great blog about responding to online reviews that I encourage you to check out when you have a minute.
  5. Survival of the fittest. People will begin to realize that social media does not follow that “if you build it, they will come” motto. Companies need to put time, effort and expertise into a social media campaign if they want it to be successful. The marketing strategy that you currently implement should absolutely transcend into the social realm and an effective way to do so would be to engage your social media company in more than just social media. We’ve said it before, and we’ll say it forever – if social media is being operated in a silo, it will not work. Having a team of professionals who can cover all of your marketing ground (digital, traditional, print, etc.) creates a seamless experience for not only your company but your audience/customers as well.

What do you predict will happen in social media in 2013? Please share!

Do you have a passion for marketing?  Do you enjoy keeping up with the latest trends in social media? If you’re a student looking for an internship this spring and said yes to all of the above, I would personally love to speak with you about a social media marketing internship at Exakt Marketing!

At Exakt, we pride ourselves in offering a social media internship that not only gives students a hands-on experience, but a true stepping stone to the realm of social Brainstorming at Exakt Marketingmedia marketing. As an intern at Exakt, you will not be responsible for fetching coffee and making copies. You’ll be responsible for using your creative mind to help make an impact for our clients.  Whether it’s a team-brainstorming meeting (featured in the picture to the right) or doing some extensive Twitter research – the opportunities to learn at Exakt are endless.

As you are probably aware, social media is always changing and moving in different directions – so, we are looking for innovative, self-motivated individuals who aren’t scared of a little change.

If you’re interested, please email me at Emily@exaktmarketing.com with your resume and two writing samples (doesn’t have to be formal, a personal blog or cover letter would be perfect).

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