Tag: social media for restaurants

It’s no secret … we at Exakt Marketing love food and we love to eat … which is why we love to design restaurant websites and to provide restaurant marketing! We have the honor of working with both national brands like Original Hooters and Hungry Howie’s as well as great local brands like Green Lemon and Green Iguana Bar & Grill to name a few.

And we also love working with new restaurants. Sitting down with other people that are passionate about food to discuss brand vision, menu planning, restaurant marketing approach, restaurant websites, social media presence, online reputation management and restaurant mobile apps really gets us jazzed up. So we were inspired to create a new product offering specifically for restaurants that are just starting out or those that have been around for a while but that would like to refresh their brand presence on a limited budget.

Introducing Out2EatLocal.com, the most affordable and complete restaurant marketing packages available! Whether you’re primarily interested in the do-it-yourself approach, or if you’d like us to handle all of the details, the team at Exakt Marketing is ready to help restaurant owners establish or refresh their online presence to drive business through the door. Our packages include:

  • Professionally designed, responsive and easy to maintain restaurant websites
  • Social media setup (details vary depending on the package selected)
  • Claiming and optimizing profiles on the leading review sites like Yelp and Urbanspoon, depending on the package selected
  • Table tents and business cards (depending on the restaurant marketing package selected) and lots of other a la carte items

Visit the following links for more information on Out2EatLocal.com, How it Works, Restaurant Website Designs and Restaurant Marketing Package Pricing, or give us a call at 888-949-5487 ext. 2 to speak to someone on our team. In the meantime, don’t forget to download our free white paper by submitting the form below: Restaurant Marketing 101: The Restaurateur’s Guide to Doing It Right.

Download the Restaurateur’s Guide to Marketing

Fill out my online form.

You won’t drive sales by posting on Facebook. In order to have a successful restaurant social media presence, you’ve got to lay off the sales push and focus on your relationship with your customers. Sure, on the surface social is a great avenue to promote upcoming events, specials, deals, etc. But it goes beyond that.

Your absolute main focus should be customer service and the experience that you’re creating for customers online. You’d think that this would be obvious to professionals in the restaurant industry, but it’s not unlikely to see restaurants on Facebook sharing their “daily deal” and then disappearing… leaving customers with unanswered questions, concerns, and even compliments – I can’t take it any longer! So, I had to share what must have been a secret. 😉

If part of your restaurant marketing strategy is to post on Facebook, Twitter, Instagram etc., you’ve got to realize that getting word out there is just half of it; your response to those engaging customers is the other. Here are a few tips to keep in mind after that post gets blasted to the social media world.

  1. Acknowledge as many customers individually as you can. Whether it’s a “like” or a personal shout out, make them feel special and build that relationship! The stronger the relationship, the more likely they’ll think of you next time they’re looking for a restaurant to go to.
  2. Don’t let too much time pass. Let’s say you post a photo of one of your appetizers on special that night and a customer responds with a question and then no one replies… you just missed a huge opportunity to engage and influence that customer! (Example to the right is from the Green Lemon in Tampa.)
  3. Be human. Don’t be afraid to use “I” instead of “we” and let your personality come through. Customers will feel much more connected to you if they know a person is behind the scenes.
  4. Download social media applications so you don’t miss out on an opportunity! Facebook Pages, Twitter and Instagram all allow you to set up push notifications so you know what your customers are saying in real time.

Of course there is always the issue of time, but if you’re going to post, you better have a reaction plan in progress! If you cannot personally commit to looking after your restaurant’s social media presence, turn to a trusted employee or social media marketing professional.

And the thought I’ll leave you with tonight is… no one likes to be ignored, especially when it comes to an industry where customer service could make or break you. So, like your mama always said, “treat others the way you’d like to be treated!” and if yours truly could add to that… “this includes online!!”

Ciao!

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