Tag: Marketing

As fitness marketing professionals we stay in tune with social fitness trends. There are some social media fitness trends that you should familiarize yourself with in order to achieve an online presence that fosters unique experiences.

  1. Prompt questions that members may have — and answer them! Some may call this “Q & A” but if you come up with a creative way to introduce questions they won’t get mulled over. Post just one question per status or tweet in order to get a true, organic conversation going. It wouldn’t hurt to get involved in a TweetChat about fitness either: check out FitFluential on Twitter.
    Where This is Important: Facebook + Twitter.
  2. Customize the material you post. Recycling generally rocks but don’t snatch up other’s health + fitness material and reuse them with the simple copy and paste. This is especially true when dealing with photos. Don’t use a photo if you do not have the rights to it (with the exception of ‘sharing’ or retweeting).
    Where This is Important:
     Facebook, Twitter, Instagram
  3. Organically stay on top of fitness trends or movements, i.e: Paleo diet, themed races, Warrior Dash, CrossFit, etc. Do your own research on what is up and coming and create a way for your members to get involved or at the very least, talk to them about the trend.
    Where This is Important:
     Everywhere
  4. To supplement #3, you should quietly and carefully observe your competitors. If it happens to be that they are ahead of the game with social fitness trends, it’s better to know than not.
    Where This is Important:
     Everywhere
  5. Listen, yes really listen, to what your members are saying on social media. Companies listening and responding via social media is a trend in itself and you don’t want to lose members because you’re not doing that. Questions, comments, and concerns on social media can and should be addressed in real time.
    Where This is Important:
     Facebook
  6. Photos have been hot for a while, but short videos are also inspiring. Take the time to do a photo shoot or video shoot with one of your trainers doing a particular exercise, a trainer leading a group fitness class, or all of your trainers talking “fitness.” Utilize your ability as a fitness center owner or manager to access free marketing.
    Where This is Important:
     Facebook, Instagram, Vine (if you haven’t yet, check it out)

If you have any questions about the social media fitness trends that we’ve picked up on and how to apply them to your online presence, please feel free to reach out via TwitterFacebook, or call me directly!

We’ve all been there. You hear the rumors, you notice the whispers, maybe you’ll even participate in the gossip. But, when it’s about you, how do you respond?

We all want to defend our reputation. We are proud, we care, and we want everyone else to love us too. So, what do you do when this reputation is about your restaurant? When you notice that negative review (that is bound to pop up) on the various review sites that everyone participates in?

After you are done staring at the screen and willing the review to disappear, without success, it’s time to address it. Your handle on your business’s online reputation is key. Here I want to give you some advice for responding to reviews as a restaurant owner:

1. Stay calm and carry on – A common saying and for good reason. Especially as a restaurant, you will receive a bad review on Yelp, UrbanSpoon, etc, and the quicker you realize the inevitability of this, the better off you’ll be. We want everyone to love us, but all five-star reviews for one place is questionable to your audience. After all, nothing and nobody is perfect, right? Having a negative review isn’t the end of your world and in fact, should be viewed as the potential to turn that customer’s experience into a positive one on their next visit (that you should invite them to, see below), or learn from what the guest has to say.

2. Respond in a timely manner – The sooner that you acknowledge and respond to a review, the greater chance you have of making an impact on that reviewer. Besides the impact you make on the one who wrote the review, you’ll also show others who visit the review site that you are an owner who cares about reading the reviews and trying to make things right, if applicable.

3. Always give thanks – Whether positive or negative, it’s important to show your guests the value you place on their feedback.

4. Be personal – It’s easy to reply to all reviews by copying and pasting a standard response, but why not up the ante a little bit? Guests want to feel like whatever they say is appreciated and heard. If it is, you should show it. A simple, “I’m glad you enjoyed your burger!” will suffice and show that you actually read the individual’s review and want to start that interaction.

5. Make it right – Inviting in a guest who left a negative review for a meal on the house is a great chance to not only show your dedication to your customers’ experiences, but to gain a fan for life. More often than not, those guests who leave a negative review will be more than happy to try your restaurant out again and give you another, fair chance…and then write a positive review about the great time you are sure to show them! If the chance to make it right is not granted by the reviewer, respect their decision.

Here at Exakt Marketing, we are committed to assisting our clients with understanding the importance of reputation management and it’s a successful part of our marketing services.

Have you been managing your online reputation? What has been the result?

According to the Retail Email blog, this year the week before Christmas was the busiest week ever for promotional emails. Online retailers sent out an all-time high of around 6 promotional emails over the week of December 17th, which is up 4% versus the previous week and up 16% over the whole year.

What this means is given the volume of emails sent out not only during the holiday season, but throughout the whole year, getting your subscribers to open your e-newsletter can be a tough task. And since most companies are always looking for cost-effective ways to promote their products and services, e-mail marketing continues to be one of the most popular online marketing methods available.

So while you can’t guarantee your audience will open and read your e-newsletter, there are some tips and tricks to designing an effective e-newsletter campaign.

1)   Ask your subscribers to add you to their white list: What this means is they will add your email address to their address book. This will ensure that your newsletters are not delivered to a junk mail folder.

2)   Be consistent: If you can send your emails on the same day and time each week, your subscribers will learn when to expect and anticipate your emails. Most email programs (i.e. MailChimp, Constant Contact, and Vertical Response) allow you to set up a delivery date/time so you can write your e-mail blast in advance, but send it at the same day/same time each week.

3)   Pick the right subject line: Your subject line should preview the contents of the email by summarizing the main point of your email’s message, while not being too sales driven or spam-ish. Avoid writing your subject lines in all caps. Tell your customers in 50 characters or less why they would want to read your message and don’t be afraid to think outside of the box in order to pique your subscribers curiosity (but make sure you’re not so “out there” that you turn them off!) Try out different subjects lines in each newsletter and review your email statistics (through your e-newsletter program) to know what resonates best with your audience.

4)   Keep your newsletter short and sweet: If your ultimate goal is to direct subscribers to your website, short snippets of text with “read more” links back to your site is a good idea. Longer email newsletters are usually filed away and read later (or not read at all).

5)   Convey valuable knowledge and a hint of personalization: Showing your users you’re human, is a great way to connect with your audience. If you can relate anything that you’re doing personally, to the message that you’re sending your audience, include a snippet in the newsletter. Users like to connect with a personal side of your company, not just a sales pitch.

6)   Construct the right footer elements: Your footer should not only abide by CAN SPAM laws, but it should also have a way for your users to opt out of your e-newsletter list if they wish to. This will help ensure your newsletter is reputable.

Have any additional tips and tricks that you’d like to share? What has your company done that has increased your subscription base? We’d love to hear from you!

Did you know that the average person spends about 10 second on a webpage? With that said, your message should be communicated instantaneously, making an impact as soon as the page is viewed. Graphic design trends for 2013 are going to be bold, flashy, and designed to capture your audiences attention. Textual content, vibrant colors, and mobile marketing are big trends being used by graphic designers this year. Here’s a look into the future at the hottest trends that will be popular in 2013.

Colors

Pantone, who unveiled its Fashion Color Report for spring 2013, has forecasted some bright colors come 2013. Intense colors and shades of Emerald, Jade, and African violet are being used instead of neutral basic colors. Contrasting hues that captivate interest are a must in 2013. Playing with large blocks of color is a trend popping up in ads all over the place.

Typography

Carrying over from 2012, large printed text and a variety of font styles that grab a viewer’s attention will be the 2013 trend. Vintage and retro letterpress looks will also be pretty popular this year. Information presented in a visual medium not only looks great but also helps to effectively deliver your message. The trend of including informative graphics to present information in websites will be kicked into high gear in 2013.

Minimalist Designs with Vintage Accents

Minimalism is nothing new to graphic design. Simple graphics paired with striking composition always produces appealing results. Minimalist design has been very popular for the past couple of years. The key to a beautiful minimalist design is a solid and structured layout, as well as focus on stylish and well-designed typography.

Photos and Backgrounds

Since images are being viewed on small screens and touch-screen mobile devices, over-sized photos and bold backgrounds are used. In the past, the use of oversize buttons was less desirable and only used for aesthetic purposes. But in 2013, big and easy-to-tap buttons that save frustration and make identification much easier are definitely going to be a big trend. Images should have a high resolution and logos are increased in size for instant brand recognition.

So as we say goodbye to 2012 let’s get geared up for 2013 and start trending!

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