Tag: Branding

As the popularity of social media continues to skyrocket in 2013, more and more companies are joining in. If you are the owner of a company, a social media presence can be a great opportunity for you to get in touch with customers. Being on social media sites means much more than simply having a page. During my time as a Social Media Marketing Intern at Exakt Marketing, I have learned crucial strategies we use so our clients can harvest the benefits of social media while avoiding social media flops. Here are three strategies that Exakt uses to make our clients’ social media presence blossom:

1.      Stay True to You: Every brand, like an individual, is unique with its own personality and tone. This is reflected in a brand’s audience. Something that customers of one company get excited about could seem dull to another company’s audience. We take a strong look at each client’s followers, determine who we are talking to and figure out what would interest them. It is important in social media to be authentic when managing a brand’s personality. For some clients it is appropriate to make jokes or talk about pop culture while others can be more professional. No matter who the client is, knowing who their audience is and what will draw their attention is a must.

2.      Make Conversation: Social media is a different experience than traditional media like television or radio because it is inherently interactive. This is why many people enjoy social media; they know that they can avoid advertisements. In order to not seem pushy, we make sure to use a conversational approach with our clients’ customers. We are able to engage customers by providing them with information as well as responding to comments and posts. Making conversation with customers illustrates that the brand is likeable and approachable.

3.      Keep It Interesting: If what you posting isn’t interesting, it will get lost in your audience’s news feed. In a worst-case scenario, people who at one time chose to follow your posts would “un-like” and move on. One of the first things I learned at Exakt was to put my posts through a ‘why would I care?’ test before sending them to the Internet. While our clients are on social media to promote their brand, we recognize that it is important not to bombard your audience with ad-like posts. If I know a certain audience is interested in television or music, I can catch their attention through common interests and engage them rather than commanding them to buy a product.

Think your company’s social media could use some revamping? Contact Exakt Marketing and find out exactly what we can do for you!

As a senior in college, and a current intern at Exakt I know first hand the pressures of the competitive job market and the stresses of trying to get a foot in the door. With over a thousand students graduating from my university this year alone, the biggest question on my mind is: How do I make myself stand out? Just having a degree in hand no longer seems like enough. I believe the answer to this question lies in creativity and personal branding, which might be able to take a resume from the middle of the stack to the top of the pile.

With the modern explosion of social media outlets such as LinkedIn and Twitter, there are more opportunities then ever before to get in direct contact with potential employers. Some innovative individuals are using these opportunities to break away from the conventional resume and cover letter in order to get themselves hired.

One great example is Philippe Dubost, a Web Product Manager from France who was interested in finding new career opportunities abroad. He made himself stand out by turning his online resume into a strikingly accurate mock Amazon webpage, which allows potential employers to read his ‘ratings and reviews’ or contact him by clicking ‘add to cart.’ This resume speaks for itself as it bursts with creative potential and expresses Dubost’s unique personality. Rather then being dull and overlooked, his resume went viral and resulted in more then 1,000,000 page views and over 100 job offers throughout Europe and Asia.

Another creative job seeking effort comes from Steven Severn who used social media to go after his dream job at Saatchi & Saatchi. Severn used Facebook advertisements titled ‘Saatchi Hire me!’ to promote his personal LinkedIn page and targeted the advertisements to show up on current Saatchi & Saatchi employee’s newsfeeds. Spending only $3.43 in advertising costs, the technique scored Severn an interview with his dream company.

It seems that in order to compete with the high number of people searching for jobs today, one may need to think outside the traditional resume and cover letter box to get noticed. With interactive social media and other new developing technologies, the possibilities for inspiration seem endless. Especially when looking to work in a creative field it may be helpful to let your resume truly showcase your talents and personality.

Have you seen any interesting, creative or outlandish resumes? Would you hire someone who used a creative approach or do you believe traditional methods still reign supreme? Leave a reply and let us hear your opinion!

Happy New Year! My last blog, Evolve or Become Extinct was inwardly focused, providing some insight as to why Visual Alliance Media, Moonstruck Marketing Group and Good Dog/Bad Dog Creative Design decided to merge to form Tampa marketing agency, Exakt Marketing.

In this, my first blog of 2013, I’d like to instead focus on one of our clients, AussieFIT, a newAussieFIT Website Screenshot chain of fitness clubs in Columbus, Ohio launched in 2012 by Geoffrey Dyer, founder of the Lifestyle Family Fitness chain of clubs that Dyer built from 1 club to 56. (Dyer later sold the chain, which continued to operate as Lifestyle Family Fitness, prior to its recent purchase by LA Fitness).

Soon after Dyer started AussieFIT by acquiring two former Lifestyle clubs in Columbus, OH, he engaged Exakt Marketing to provide various fitness club marketing services including the development and management of their online presence.

After a series of visioning sessions, the team set off to design the new website and social assets, paying particular attention to incorporate clear calls to action focused on lead generation and membership sales within the confines of the target visual brand. The custom website, built using a leading content management system, includes an integrated calendar, locations map, an online store / e-commerce platform, links to the club’s CRM system to print guest passes, an online sweepstakes, social asset integration and a blog.

Shortly after launch, the number of online generated leads increased by over 200%, providing a steady stream of potential new members for the club’s sales team to cultivate. More importantly, the conversion rate of those leads is an impressive 14%, an indication of lead quality, among other things.

Services Provided:

  • Branding
  • Graphic Design
  • Website Design
  • Website Development
  • Website Management
  • Social Media Strategy Development
  • Social Media Management
  • Social Advertising
  • Sweepstakes Design and Administration
  • Online Reputation Management
  • Email Marketing
  • Search Engine Marketing
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