Pay attention to what your members are saying. That’s it.
No really. That’s it. Pay attention. Sometimes simple is just better, so I’m not going to go into a huge amount of detail.
But I can assure you that in our experience of providing fitness center marketing services and health club marketing services, we have witnessed member retention rates improve. And as a result, recurring dues increase by simply paying attention to what our clients’ members are saying and developing ways to address their feedback if nothing else.
Online reputation management allows us to also monitor the feedback from members of our clients’ competitors in close proximity. Think about it, if you already have a roadmap of what members want or are complaining about, then you have the prescription to improve your member retention – because they’re happy.
The opportunities are out there. It’s up to you to seize them.