Kinesis Intensive Lead Generation Program

Exakt Marketing employs its proprietary three-phase system to increase lead generation by at least 25% for health and fitness clubs.

Phase I: Assessment
During the Assessment Phase, our team conducts a thirty-point analysis to determine areas of opportunity across the entire sales and marketing infrastructure including:

  • Lead Tracking, Management and Reporting
  • Email and Mobile Marketing
  • Content Scheduling
  • Website Design, Content and Ease of Use
  • Lead Capture Mechanisms
  • Social Networks
  • Direct Mail and other Traditional Vehicles

Phase II: Conditioning
During the Conditioning Phase, our team works with your internal sales, marketing and technical teams to implement suggested changes to your infrastructure and processes based on the findings in Phase I to facilitate at least a twenty-five percent increase in the number of generated leads.

Phase III: Improvement
During this phase, which typically begins three to four months into the Kinesis program, our team fine-tunes the approach to maintain the current improved level of lead generation and to potentially increase it even further.

Fitness Marketing Services provided during the three phases of the Kinesis Intensive Lead Generation Program for Health and Fitness Clubs will include some combination of the following:

  • Strategic Planning
  • Branding
  • Campaign Development
  • Graphic Design
  • Website Design
  • Lead Tracking and Management System Integration
  • Social Media Marketing
  • Email and Mobile Marketing

Sales Management and Support
In addition to increasing qualified leads generated through our Kinesis Program, our team has a proven track record of working with your internal sales team to also increase your conversion rate through oversight, training, coaching and benchmarking.