Joe is one of the co-founders of Visual Alliance Media, a predecessor company to Exakt Marketing. He started the company with Derek Lee after spending 15 years in Corporate America, traveling around the world, negotiating merger and acquisition deals in 7 countries. In addition to leading client accounts, overseeing all corporate functions as well as the firm’s fitness marketing practice in the Fort Lauderdale market and nationally, Joe is CHIEF DOG WALKER!
What would be your very last meal? A double cheeseburger with lettuce, tomato, mayo, ketchup, mustard and fried onions. And a peanut butter milkshake.
What is your favorite exercise activity? Chest and abs days at the gym are my favorite!
What’s the best event you’ve attended? I attended a launch party for a subsidiary company my team had opened in Delhi, India in 2005. It was amazing. Well organized, well attended and really made a splash in the local community!
Where would you like to travel if money was no object? I would travel back in time to Toulouse, France on the morning of April 27, 2005 to see the Airbus A380 take off for it’s first test flight!
Favorite quote? “I woke up this morning feeling like it was Wednesday, but wishing it was Friday.” ~me
Below, read how Joe applied the company motto to his own unique experience:
Explore: After living in the Northeast all of my life (and for 15 years in Philadelphia), we were ready for a change. I didn’t know if I wanted to end up in Chicago (one of my most favorite cities in the US), or somewhere warmer. I knew Chicago very well, having spent a great deal of time there. But my experience in Florida was limited to the several months that I had spent in Jacksonville in 2007 and two quick business trips to Tampa. So it was time to dig a little deeper!
Inspire: Thanksgiving, 2006. We headed to Tampa and instantly fell in love with the weather, the palm trees and the water. I remember the first time we drove across the Howard Frankland Bridge. Although I loved Chicago and snow was ok here and there, nothing compared to the feeling I felt that day with the clear blue skies, warm temp and brilliant views.
Evolve: We took the leap and moved to Florida! I learned that I love warm weather, that A/C is your best friend when it gets too hot, and that I didn’t realize what I was missing all of those years living in the Northeast.