There is the obvious information you should include on your event and conference meeting website, like the event title, dates, venue and contact details (all of which should be on the FIRST page of your website), and then there are the not so obvious… Here is a list of things you may not have considered for your event website:
Using an online registration form is good for you and your attendees. Why? Because online forms are more secure, reliable and cost effective than paper registration. It is also easier to keep all your registrants’ information organized. Attendees using the registration form will appreciate the flexibility and ease of access. Auto confirmations and the ability to communicate with registrants are extra bonuses of online registration.
*Bonus Tip: If your registration includes a meal choice, make sure to ask your attendees about any special dietary needs.
2. Clear message
Your website, a key component of your event marketing strategy, should include information on “who should attend” as well as the “benefits of attending”. These are key selling points to your event, don’t just assume that visitors to your website or prospective attendees know this information. Clearly communicating the meeting’s goals and objectives to your attendees will get you one step closer to a successful event.
3. Event Information
Your conference website should have a robust amount of information, organized and easily accessible, that will answer all your attendee’s questions. Include agenda, speakers’ bio and presentation summaries, sponsor and exhibitor package information but also consider having a gallery of sponsor logos or insert the exhibitor floor plan prior to the event. Enable a live chat feature on your site to answer your visitor’s questions in real time.
*Bonus Tip: Consider creating an online survey or poll to gain further insight to your audience’s interests. Share this information with speakers to utilize in their presentations and share it on your social media sites to get people talking.
4. Accommodation Information
In most cases, attendees will be unfamiliar with the location of your event, they may be from out of town or even out of state. Finding a good balance of pictures and descriptions on local hot spots as well as transportation is important. However, hotel rates and booking deadlines should come before that information as it is more pertinent to your guest’s stay. Contact information is crucial and should be first and foremost.
These days, everyone – including you and your attendees, are “on-the-go” type of people. This means visitors are accessing your conference website on their smart phones and tablets, instead of just traditional desktop devices. How does your website display across these devices? Are the buttons large enough to click on an iPhone’s screen? Does all the information that is available on the “full” desktop site need to be on the mobile site? (Typically, mobile versions of websites condense down to the most pertinent information necessary to the user experience.)
Conclusion – All in all, your website should leave visitors looking forward to your event. It should also provide the quality experience they expect to see at your event. If you follow these 5 event and conference website must haves, you should be on your way to success.
Have questions about event and conference marketing and websites or need help with your event or conference website? Contact Exakt Marketing today.