Category: Tampa Marketing Company – Exakt Marketing

Exakt Marketing is honored to have worked with some very talented students through our internship programs (see Tampa Marketing Internship Success Story: Sam Rosenbaum) and this semester is no exception. We’re very excited to have Daphne Charlot join #TeamExakt as our Fall 2013 Graphic Design Intern. Here’s a little bit about Daphne!

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Name: Daphne Charlot
Major: Graphic Design
School: Art Institute of Tampa
Hometown: Born in Queens, NY. Grew up in Lake Mary, FL

Why did you choose to intern at Exakt Marketing? When I was searching for an internship I stumbled upon Exakt Marketing. I was drawn in by the types of clients they work with and knew that Exakt would be the marketing company to really prepare me for where I want my career to go.

 
What are your goals for your Graphic Design Internship? During my internship I hope to learn what it is like working with real clients, and on real projects. I plan on being a sponge, soaking up all the information I can in my time with this company. I hope to expand my knowledge and strengthen my skills as a graphic designer.

What’s one thing we would never know about you? If I was not a graphic designer I probably would have been a photographer, or a baker. I used to always have a camera on me wherever I went. I love capturing a special moment in time that I can always have to remember. I also love baking. I don’t do it as much I would like but I enjoy making something delicious and giving it out to friends and family. It makes me happy to give them that little bit of happiness in a bite.

What’s your dream job? My dream job would be at a company where I could collaborate with creative and interesting people. I would be able to work in different aspects of the graphic design industry, not just one. I would love to travel as well, working with companies and business outside the state or even country would be really interesting. My job would push me to give nothing but my best and challenge me to go beyond it.

If you could only eat at one restaurant for the rest of your life, which restaurant would you choose? I could probably eat Chick-fil-A everyday for the rest of my life, except for two reasons. One, it would make me fat and two, it’s closed on Sundays – so I would go to Chipotle instead.

 

Please join us in welcoming Daphne to our Tampa marketing team!

After months of hard work, Exakt Marketing is pleased to announce the launch of their new website www.exaktmarketing.com! Since our merger in November 2012, we’ve been busy developing the overall message and experience we wanted to present to our users and we think we’ve got it “exaktly” right (well at least for the time being!)

The new site answers all of your burning questions including:

  • • What’s up with our name and why do we spell it funny?
  • • Which one of our “exes” has a dog with the nickname “Loco”?
  • • What is the real reason we like to work with the restaurant and hospitality industry?
  • • Are we giving anything away for free?

So what are you waiting for? Head over to www.exaktmarketing.com and check us out. After you’ve had a chance to explore through the site, be sure to shoot us a message to tell us what you think. Feedback will only help our site be extraordinary!

Ok, so maybe I’m getting a little ahead of myself, but I fully expect to see that sound byte showing up in newsfeeds around the world at some point in the not-too-distant future! In this post, I’ll depart from my usual style to talk a bit more personally about our community and my personal hopes and expectations for the future of Tampa Bay.

As an owner of a small business in the Tampa Bay area and a member of the Tampa Bay community, I want to see something great happen here in Tampa Bay. I’m sure you’ve all heard these sound bytes:

  • Tampa is the strip club capital of the world. (While there is little evidence to support this, there is still a widespread belief out there that it is in fact true!).
  • The Tampa Bay area is ranked first in the state for staged auto crashes.

You get the idea. But when was the last time you were out for a drink with a friend from out of town and they mentioned any of these:

  • Tampa accounted for 41% of the job growth of the entire State of Florida in 2012.
  • Tampa was recently named #1 for innovation by Fast Company.
  • NerdWallet found that we are the 6th best city in the country to start a business.

… well … Yup, that’s what I thought!

There is a lot of talent in Tampa Bay and there are a lot of great things happening! As I write, Sean Davis and company just concluded a very successful Ignite Tampa Bay. Startup Weekend Tampa Bay will take place in early June. The Tampa Hillsborough Economic Development Corporation is gearing up for MediFuture 2023the kickoff event on May 13, 2013, to make the headline I shared above a reality. And Florida Blue, University of South Florida’s Center for Entrepreneurship, and University of South Florida Health’s Center for Advanced Medical Learning and Simulation will be holding the 2013 First Annual State of Florida Healthcare Innovation Competition on May 14, 2013.

With so many great things happening, now is the time to get involved and to help write history. I’m in. Who’s with me?!

It’s been 1 year since Facebook acquired Instagram and boosted its users to “more than 100 million monthly active users” by making the app available to non-iPhone users, according to Mashable. It’s all about being seen. Let’s talk about your restaurant on Instagram.

You might be thinking to yourself, “why should my restaurant have an Instagram?” or perhaps you’re questioning the functionality of it all. Let me just break this all down for you to help you understand why you should create an account for your restaurant and how to use it to its full potential.

The Why:

  1. You will have the ability to explore what your customers are eating and hear their input/comments.
  2. Repair a bad experience– if there is one. Chances are, if customers are taking pictures of food and drinks at your restaurant they are probably enjoying everything.
  3. You want to create a unique experience for your customers by taking advantage of their desire for pictures. Social media users love photos, especially of your food!
The How:
  1. Connect and follow up on customer experiences. There are 3 main ways that you can keep tabs on who has been at your restaurant: the user has tagged their location (your restaurant) and you can search for all photos taken there; the user has hash-tagged the name of your restaurant or perhaps a particular dish or drink; or the user has tagged you (the restaurant’s handle) directly.
  2. Feature your specials and leverage real-time events happening in house.
  3. Encourage your team and staff to acknowledge your restaurant’s Instagram presence. Utilizing Instagram as a marketing tool will bring in new and potential customers, especially those who already have a burning interest to visit.
Have you had an experience with Instagram that is worth sharing?
We would love to hear it!

If your restaurant or company is in need of a full-service marketing agency, please contact Exakt Marketing. We believe that every interaction is an opportunity to create a unique experience.

Would you consider yourself to be innovative? Creative? A team player? A dog-lover? If you have a passion for marketing and answered yes to all of the above, I’d love to personally speak with you about the available summer internships at Exakt Marketing!

To give you a quick background about Exakt Marketing, we are a full service marketing agency that provides services across many different market sectors but focuses on three primary practice areas: restaurants & hospitality, health, wellness & fitness and event & conference planning.

Experience in any of the mentioned industries is a plus but not required as long as you have the drive to immerse and educate yourself in all three! For more information, please click on the summer internship below that you are interested in. I look forward to hearing from you!

Marketing Internship

Social Media Marketing Internship

Graphic Design Internship

Website Design Internship

Out of the Basket Gifts creates one of a kind corporate and speciality gift baskets. In their words, “Our number one goal is to provide our clients with custom, personally made gift bundles that are filled with useable items from top to bottom and that are made of high quality products.” However, even though “basket” is in the name, they don’t use traditional baskets in their orders, “we incorporate a useful base that centers on the theme of the gift. By using innovative bases for our bundles it makes the gift giving experience fun and reusable.” (- www.outofthebasketgifts.com) So when Rachel and Debbie, the owners of Out of the Basket Gifts, came to Exakt Marketing to develop the brand of their new company, we had to think “out of the basket”.

When considering Out of the Basket Gifts’ brand development, our goal was to incorporate the fun, playful feel of the gift baskets, while also keeping a corporate appeal, because the target audience includes corporate industries as well as family and friends. We also wanted to show a visual of the “out of the box” personality of the company. These details were to be displayed through the combination of a graphic icon and clean typography.

Out of the Basket Gifts branding by Exakt MarketingThe resulting icon (shown to the left) uses a base shape of a square with two opposing rounded corners, creating a modern “O” shape. A square was used as the negative space  to show something unexpected. Shading was introduced to create a 3-dimensional illusion, the hard diagonal lines play tricks on the eye, pushing the corners “in” and “out” as your eye traces the shape. The base shape is repeated again, smaller and “outside” of the larger shape, the literal display of “out of the basket”.

Out of the Basket GiftsThe typography was kept clean. A san-serif font, was used for the company name and tagline, while the ampersand (&) in the middle brings back in the playful feel of the gift baskets.

The branding was expanded as we explored the marketing materials Out of the Basket was interested in on the web and in the realm of print. It was important to keep the branding consistent, yet new and fresh, across the different collateral. Along with using the same colors and fonts, the base shape was used to create a decorative patterning on the business cards, facebook page and website (shown at top of post). Brand consistency puts a “face” to the company and allows all their materials to be recognized as part of an overall system, a key component to a successful brand.

If your company is interested in branding or rebranding or any of the items mentioned in this blog article such as logo design, business card design, website development or wordpress customization and social design such as Facebook and Twitter, please contact Exakt Marketing today!

Marshall Picture

Who could resist? Marshall is ready for his run!

My dog Marshall amazes me. At 12 years old, you’d think he would be slowing down, but every morning as soon as I’m up, he’s following me around the house until we go for our run. As soon as we hit the pavement, he’s on a mission. It doesn’t matter if we’ve run that same course three days in a row; he has the same enthusiasm as the day before. Maybe he’s waiting for that one squirrel that won’t be quick enough to run away, or he’ll finally be able to catch a glimpse of the dog that has a deep bark behind the stucco wall? Whatever it is, he’s always motivated and ready to go… each day.

As business owners, it’s important to stay just as motivated as Marshall does every day. At Exakt Marketing, our Customers drive our motivation! We ask ourselves:

What innovative ideas and concepts can we produce to take their business to the next level?
We strive to think of ways to separate our Clients from their competition. This process really gets the creative juices flowing and excites us!

What are they truly looking for in the products they request of us?

Reading between the lines isn’t always easy to do, and, while we can take our directions in a literal sense, we like to “interview” our clients to get a broader understanding of how our finished product will help them succeed. Often we’re able to come up with better and stronger ideas than what was originally asked of us. This leads to a polished product that exceeds our Client’s expectations.

What can we do to provide them better service?
In a digital era, we don’t lose focus of what separates us from our competition. While e-mail and text messages suit some clientele, we also understand, and appreciate, the face to face conversations and phone calls we have with our Clients. Again, it helps us understand their personalities and their goals, and thereby helps Exakt help them achieve them. You can get a good meal anywhere. Your favorite restaurants are typically those who provide you excellent service. Those are the places you tell your friends about. That’s not lost on us. We want to be your favorite as well, and we go the extra mile to win your trust. Our staff frequently interacts with our customers directly, allowing them to see, firsthand, what their impact has from the customer’s point of view. This also develops a deeper and more empathetic understanding of each Client’s needs and expectations.

As a Company, we work both collaboratively and individually to help service our clients. Weekly team meetings help us go over current and past projects so we’re all informed on customer expectations, tasks that are due each week, or the details of what was completed the week before. Frequent brainstorming sessions help us come together as a team to decide client strategies and possible creative direction. Even though we may have strengths in certain departments, looking at a project from different angles helps us find a unique approach to our Client’s needs.

So go ahead and “tug on the leash”, just as Marshall does when he knows I’m slowing down in the last mile. Let us know what goals Exakt can help your company accomplish today!

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