Category: Facebook News

A new Facebook layout is in town and this time, photos rule everything. With social media, it seems to be that all we care about is the image rather than what we have to read. Considering Facebook’s recent acquisition of Instagram, we can’t say we’re shocked about its latest update being very photo-centric either.

Go ahead and Google “first Facebook layout” and enjoy that nostalgia for a minute.

Think back to those tabs at the top, those little info or disclaimer boxes underneath your picture, or how they listed each individual that you became friends with. That’s just far too much text for us now in 2013.

Now, even as a “friend”, you’re going to have to stay on top of your photo game if you don’t want to get lost in the news feeds. But what about as a business owner managing the Facebook page as a component of using social media to build your brand? The “rules” will apply to you too.

Get yourself a camera or smartphone to upload pictures so your business can stay on the radar. And if you follow our advice below, you should be on the right track.

  1. Serve food and/or cocktails? Customers are going to want to see what you can bring to the table—pun intended.
    *Investing time in posting photos or providing your marketing agency with photos is going to pay off. With the new layout, photos that people and businesses post are the central focus.
  2. Connect with your customers by posting to grab emotions rather than money.
    *Just because you have a special going on, doesn’t mean people care or would come in because they saw your status.
  3. It’s important to appeal to your customer’s pleasure factor.
    * Energy and good vibes can be transmitted through social media with the use of photos paired with humor, quotes, or a relatable emotion for that day.
  4. Yes, you absolutely want to post specials. But just posting your specials as a text-based status will get lost.
    *Focus on the most desirable special and pair it with a photo of a group of people who frequent your business, a bartender, or the staff.
  5. Photos on Facebook add to the personality of the business. New and current customers want to be able to know the business and recognize a face or two when they come in.
    *We bet you know that posting pictures of your animals is always great too (check out this great pic of Jayden and Emily on Exakt Marketing’s Facebook page).

Even if you don’t want to welcome this transition, it will move forward with or without you. Trust us when we tell you that pictures will sell. And awesome pictures will sell even more than that. Stay relevant and present with these social media changes so that your business doesn’t suffer.

For more information on leveraging social media for your business, contact Tampa marketing agency Exakt Marketing.

The social media train is nowhere near slowing, it is rapidly covering more ground and becoming smarter. Already, 2013 is providing updates and positive changes in your Facebook world and Twittersphere.

On Tuesday, January 15,  Facebook and Mark Zuckerberg announced the new feature, Graph Search. This new feature may not be immediately available to you, as only a small fraction of Facebook’s billion users will see it. The feature is taking the slow-roll path as most of their changes tend to do. Reminisce back to the time when everyone on your feed was complaining about the new layout, or cover photo. This new feature doesn’t seem to be posing any aesthetic problems, so there’s no need to be alarmed.

Graph Search Breakdown:

  • It’s a search tool
  • It is limited to your connections
  • It is designed to replicate the way you speak
  • As of now, it is limited to photos, interests, likes, people, and places (so, status updates are not included)

    Examples:

  • “Photos of my friends in Hong Kong”, “Music my friends like”, “Photos of my friends in 1993”, “Friends who live in my city”, and can even become as creative as “Movies liked by friends who like Coldplay and live in Seattle.”

Facebook seems to have diminished any privacy issues because you can only find what your friends have chosen to share. So, start going through your interests and likes if you’re not ready to share that information with your Facebook connections. Though, you already have been sharing, just in a less-searchable way.

Meanwhile, in the Twittersphere, look at the new update at work!

Yes, Twitter did previously notify you when you were exceeding your 140 character limit; it presented the “-5” as seen to the right. But now.. your lingering tweet is highlighted in red to let you know in a more obvious way that you are beyond capacity.

Along with that, if you’re about to tweet at someone or provide a link to your awesome blog, your link will appear blue as you’re typing. The benefit with these updates is that you will know that your link is going to work, you won’t ramble on excessively about the galaxy, and that Twitter is adjusting to make things easier for its users.

So what do you think about these updates? Share your thoughts with us in the comment section, on Facebook, and/or Twitter!

 

You know you’ve seen it – the Facebook copyright notice that’s been hitting your newsfeed in droves.  Hate to be the one to break it to you, but it’s a hoax, just like the last time.  The good news is that there are a few facts that we can derive from this:

  1. Facebook is a great way to spread rumors
  2. Some people are really gullible
  3. When someone tells you to copy and paste something to your own timeline, you can generally bet that it’s a load of hooey (not sure what hooey means, but it just sounds right for this particular application)

A very similar Facebook copyright notice hoax circulated back in May and June, related to users’ losing privacy rights with Facebook going public.  Although it’s a dream come true for all of the conspiracy theorists out there, this is and was just another in a long line of hoaxes.

The “Berner Convention” is likely a messed up attempt at referencing the Berne Convention for the protection of Literary and Artistic Works.

But here’s the most important part…if you take a look at the redlined version of the proposed Facebook Statement of Rights and Responsibilities, you’ll see that the first proposed change is in Section 4 (Registration and Account Security) and relates to using your personal timeline for commercial gain.  So nothing new, just someone who thought it would be funny to recycle an ‘oldie but a goodie’ and see how many people fall for it this time.

As Facebook states in Section 2 of their Statement of Rights and Responsibilities:

“You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.”

But, and it’s a big one…

When you sign up with Facebook, you’re agreeing to grant Facebook “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License).  This License ends when you delete your IP content or your account unless your content has been shared with others and they have not deleted it.”

So what should you do if you’ve already posted this on your timeline and your friends have seen it?

Step 1: Copy and paste the following statement to your timeline:

Dear friends,
I am sorry to report that my Facebook account was hacked by someone.  It might have been Anonymous, but I’m not sure.  In any event, that stuff that was posted to my timeline  about Facebook copyright notice this and and violation of my privacy that…yeah, that was the result of the hacking.  I’ve since regained control of my account and you shouldn’t see anymore hoax posts – at least until the next one.

Step 2: The next time you see the same post being copied and pasted to all of your friends’ timelines, see Step 1.
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