Category: Clients & Work

Hillsborough Community College Website
Additional Markets

Engagement: Develop, optimize and manage HCC’s social presence (Facebook, Twitter, Instagram and YouTube)

Services: Social Media Strategy Development, Social Media Strategy Implementation, Custom Platform Development, Community Management, Check-in Special Program Design/Administration

Description: In 2009, HCC engaged Exakt Marketing (formerly Visual Alliance Media) to identify and evaluate its current social presence and guide them through the process of creating and enhancing that presence as well as integrating their social efforts into their overall marketing and customer service operations. After conducting an assessment, our team recommended a custom Facebook page, a Twitter profile and a YouTube channel to round out their social presence.

Students quickly took to the new channels, asking questions related to financial aid, academic calendars and sporting events, among other topics. With 15,000 monthly active users, discussion and engagement on the Timeline are consistent and plentiful. The Twitter profile and YouTube channel match the look, feel and tone of the Facebook page and also have a regular and active following.

HCC recently underwent a refresh of their social assets to update branding and enhance the user experience. For a time, the team added a Foursquare brand page and launched a check-in special program at the various bookstores and dining establishments on each campus. Additionally a new Instagram profile was included in the mix.

The Exakt Marketing team, continues to enjoy a close working relationship with HCC, managing all aspects of the social program (including the social assets of several HCC departments and student organizations), and ensuring their continued integration with HCC’s overall marketing and customer service activities.

APA Florida 2012 Conference Brochure image
Event + Conference Planning

Engagement: Develop conference branding elements around approved theme;  provide graphic design for both printed and online materials including brochures, quarterly newsletters and monthly e-newsletters

Services: Brand conceptualization and development, graphic design, print design, newsletter design, email marketing template design

Description: In 2009, APA Florida engaged Exakt Marketing (formerly Good Dog/Bad Dog Creative Design), in part because of Summer Taylor’s experience as it related to providing design services in an engineering setting.  That first engagement, which included brand development and brochure design for their annual conference, quickly expanded into additional projects which involved their quarterly printed newsletter as well as email marketing template design for their monthly e-newsletters.  Having provided similar services for subsequent annual conferences, our team continues to enjoy a close working relationship with APA Florida for ongoing design assignments.

AussieFIT Website image
Health + Fitness

Results: In 2013, Exakt Marketing’s efforts resulted in over $2 million in online leads generated that AussieFIT’s sales team turned into over $250,000 in new member revenue. We also ensured brand consistency and messaging was maintained throughout all club campaigns, correspondence and member touch points.

AF-Infographic

Engagement: After developing the look and feel of the visual brand to be used through all online and offline collateral, our team redesigned and now manages AussieFIT’s website, including various calls-to-action and lead capture forms (guest pass, sweepstakes and trial membership) that connect directly to the club’s lead management system. Once the infrastructure was built, our attention shifted to generating leads and member retention leveraging all online properties including the website, email blasts and social networks.

Services: Lead Generation, Sales Consulting, Brand Development, Website Design & Development, Social Media Strategy Development, Social Media Strategy Implementation, Custom Platform Development, Sweepstakes Design and Administration, Online Reputation Management, Community Management, Email Marketing

Description: When Geoffrey Dyer, founder of Lifestyle Family Fitness (now LA Fitness), acquired two former Lifestyle clubs in Columbus, OH, he engaged Exakt Marketing to help develop their branding and to lead the development and management of their online presence including their website, social assets and local search and review sites.

After a series of visioning sessions, the team set off to design the new website and social assets, paying particular attention to incorporate clear calls to action focused on lead generation and membership sales. The custom website, built using a leading content management system, includes an integrated calendar, locations map, online purchase functionality, links to the clubs CRM system to print guest passes, an online sweepstakes, social asset integration and a blog.

Shortly after launch, the number of online generated leads increased by over 200%, providing a steady stream of potential new members for the club’s sales team to cultivate.

AACSB Membership Brochure image

Not a restaurant, a bar or a hotel? Not a health club, fitness center, sporting event or a spa?  Not a meeting, event or a conference?  No problem!  We like to work with good people who share our passion for creating unique experiences!  We also work with colleges and universities, law firms, accounting firms, financial services firms, insurance agencies, travel and tourism bureaus and many other types of businesses and organizations.

We rarely turn down an opportunity to connect with like-minded people to explore … inspire … and evolve!

A Sampling of Additional Market Clients

Anderson Thornton ConsultingBold DishCasteel Heating and Cooling Inc.Chevy Chase AcuraChevy Chase NissanGlobal Components IncHillsborough Community CollegeInfant Care SpecialistsINGICCEItaliano InsuranceKrista Sparkman PhotographyMIT ComputersNewlon+Piersall, PANissan ChantillyOut of the Basket GiftsTampaHillsEconBW

University of South FloridaUSF Small Business Development CenterYbor City Tattoo Company

Original Hooters website image

The way that your customers feel based on the experiences that you create for them is what they’ll remember – good, bad or otherwise.  And EVERY interaction will set their expectations.  Those expectations are what people begin to identify with as your brand.  Our job is to work with you to identify the potential interactions whether it’s the host who greets them at the door, their arrival on the home page of your website, to the reviews they find about you online, and create a unique experience that makes them feel like coming back.

So why do we choose to work with the Restaurant + Hospitality industry?  There’s the obvious, boring answer that you would expect – many of us have experience in the restaurant and hospitality industry.  And then there’s the real-deal answer – we love to eat!  We’re passionate about eating out, restaurants, hotels, travel and the like.  And there’s no better way to achieve success for our clients than when we absolutely 100% believe in and are passionate about their product.  And that we are.

A Sampling of Our Restaurant + Hospitality Clients

Ciccio's California GroupCiccio's Restaurant GroupCoyote UglyDaily Eats LogoFrankie-Johnny's-LOGOGathering PlaceGreen IguanaGreen LemonHilton Garden InnThe Original Hooter's LogoHula Bay Club LogoHungry Howie's Pizza LogoThe Lodge LogoMenchie's Frozen Yogurt LogoThe Retreat Tampa LogoSafety Harbor Resort & Spa LogoSassy's Bar and Grille Logo

APA Florida 2012 Conference Brochure image

Meetings, events, symposiums, roundtables, conferences – all exist for the purpose of bringing together people with something in common, be it a passion, a belief, an interest or a cause.   We work with planners to craft their message and all related communications in a way that brings together their potential attendees and participants even before they arrive at the event.  And if we’ve done our job right, the experience that we’ve worked with our client to create for their attendees makes an impact that lasts long after the event has ended.

So why do we choose to work with the Event + Conference Industry? Because this particular field offers us a unique opportunity to channel our passions in a way that has a direct impact on the individual experiences of every attendee, every participant, and every contributor.

A Sampling of Our Event + Conference Clients

AACSB LogoAmerican Cancer Society LogoAPA Florida Logodemarse

Healthcare Financial Management Association Florida Chapter LogoMediFuture 2023 Logo

Shula's Athletic Club

When we’re working with our clients in the health and fitness industry, we focus on the things that ultimately grow their business.  From attracting new fitness club members leveraging our Kinesis Intensive Lead Generation Program, increasing new member sales conversion rates, retaining current ones and increasing revenue, to growing the number of participants for a sporting event, our main objective is to create environments that facilitate sales. Knowing that we’re able to achieve those objectives while also working to create amazing experiences for our clients’ customers makes for a really cool reason to come to work every day.

So why do we choose to work with the Health + Fitness industry? Mostly because we have some true “health nuts” on the team.  Healthy living?  Definitely.  Physical fitness?  Absolutely. From fitness centers and health clubs to sporting events to spas and salons, our team is passionate about health and fitness in all forms and that passion shines through in our work!

A Sampling of Our Health + Fitness Clients

AussieFIT ClubsShula's Athletic ClubCHC Weight LossCRAVE SpaDay Dreams Day SpaFocusEd Logogasparilla Distance ClassicHospitalist Information Partners LogoInnovative Healing SystemsPlymouth Yoga Room28in28Bayview Radiology

The problem: Ed Droste, Founder of Original Hooters needed a team experienced in online reputation management to support his internal marketing team and address 1,200+ online reviews spanning several sites.  And knowing that consumer reviews would be an ongoing thing, he needed to have an online reputation management program developed to monitor and respond to reviews on an ongoing basis.

The solution: Exakt Marketing was engaged to put together the ORM team and address the existing 1,200+ consumer reviews posted about the 23 locations (Florida, Illinois & New York) in the Original Hooters chain, and subsequently developed an online reputation management program to monitor and respond to reviews going forward.

Why this is a big deal: Back in 1983, when Hooters was founded, a food critic could pretty much be defined as a person who analyzed the taste and quality of a restaurant’s food as well as the dining experience, and then published their findings.  And publishing options at that time were somewhat limited to newspapers, magazines and short segments on television.

Fast forward to 2012 when we were engaged to provide a solution, and a food critic can be defined as anyone carrying a smartphone.  And at last check, that should be right around 206,050,000 (two-thirds of the nation).  The United States is one smartphone carrying nation.

A simple search in the iPhone store “local food” produces 438 app results.  There is not one restaurant open for business today that can afford to not have an online reputation management strategy implemented.  Not doing so is simply bad for business no matter how iconic the brand.

How we solved the problem:

  • We conducted an audit of their current online reputation on the leading local search and review sites.
  • We claimed/optimized their profiles on sites like Google+ Local, Yelp, TripAdvisor and Urbanspoon
  • We developed and implemented an ongoing reputation management program to solicit, monitor and respond to both positive and negative reviews.

Having successfully implemented the ongoing reputation management program, Exakt Marketing was also engaged to port the originalhooters.com website to a new content management system while enhancing functionality surrounding the locations portion of the website.  As part of this process, a new mobile website was also designed and developed for the chain.  In addition to maintaining the online reputation management program, the Exakt Marketing team currently maintains and manages Original Hooter’s integrated messaging program that includes both email and SMS text message campaigns.

Our team also provides contest and sweepstakes administration as needed.

If you’ve reached this case study and are a restaurant operator facing a similar challenge, the technical names of the services that were used to solve the problem are:

  • Local Search Presence Optimization
  • Online Reputation Management
  • Website Development
  • Mobile Website Development
  • Integrated Messaging Management (Email Marketing and SMS Messaging)
  • Sweepstakes Administration
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