Happy New Year! My last blog, Evolve or Become Extinct was inwardly focused, providing some insight as to why Visual Alliance Media, Moonstruck Marketing Group and Good Dog/Bad Dog Creative Design decided to merge to form Tampa marketing agency, Exakt Marketing.
In this, my first blog of 2013, I’d like to instead focus on one of our clients, AussieFIT, a new chain of fitness clubs in Columbus, Ohio launched in 2012 by Geoffrey Dyer, founder of the Lifestyle Family Fitness chain of clubs that Dyer built from 1 club to 56. (Dyer later sold the chain, which continued to operate as Lifestyle Family Fitness, prior to its recent purchase by LA Fitness).
Soon after Dyer started AussieFIT by acquiring two former Lifestyle clubs in Columbus, OH, he engaged Exakt Marketing to provide various fitness club marketing services including the development and management of their online presence.
After a series of visioning sessions, the team set off to design the new website and social assets, paying particular attention to incorporate clear calls to action focused on lead generation and membership sales within the confines of the target visual brand. The custom website, built using a leading content management system, includes an integrated calendar, locations map, an online store / e-commerce platform, links to the club’s CRM system to print guest passes, an online sweepstakes, social asset integration and a blog.
Shortly after launch, the number of online generated leads increased by over 200%, providing a steady stream of potential new members for the club’s sales team to cultivate. More importantly, the conversion rate of those leads is an impressive 14%, an indication of lead quality, among other things.
- Graphic Design
- Website Design
- Website Development
- Website Management
- Social Media Strategy Development
- Social Media Management
- Social Advertising
- Sweepstakes Design and Administration
- Online Reputation Management
- Email Marketing
- Search Engine Marketing